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John Wanamaker once said, "Half the money you spend on marketing is wasted. The trouble is, you don't know which half."

So how do you know if your marketing is working?

What is ROI? KPI? OKR? How do we track these? What do they mean?

These are all questions we will be asking at the August edition of Business & Breakfast!

Join Team Chico and the Chico Chamber of Commerce on Tuesday, August 13th from 7:30-8:30am at the DoubleTree Hotel for our 3rd and final installation of the 2024 MARKETING series. 

We will hear from very special guest speaker, Chico State's Professor or Marketing, K. Damon Aiken, about efficient and effective marketing strategies and how to track your progress.

If you own or manage a business, or simply want the inside scoop on how important marketing is in today's business world, REGISTER TODAY! 

Business & Breakfast takes place on the 2nd Tuesday of each month. This event is FREE and OPEN TO THE PUBLIC.  Coffee, tea, and pastries will be provided on the house!